Generally, a company can determine if they can get an ROI on the radio by checking out the most likely stations to see if other businesses like them or similar to them have staying power. Mortgage loan companies and IRS tax default businesses seem to flourish on talk radio. The infomercials late overnight and Saturdays and Sundays seem heavily leaning towards pills and retirement plans. If you think the radio might be for you, just spend some time listening.

 

Sales representatives for radio stations tend to be pretty good marketers. They also have the statistics to show what is currently working. Having a representative come for a visit might give you a decent idea of whether radio will be profitable for you.

 

Infomercials are one area that almost any consumer-facing business might find helpful. The key is to have the personality, the right presentation, and the staying power. It could take six months to a year or longer to start seeing a return.